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Category — what’s in that brand

What’s in a Brand – Dove

The next star of the ‘What’s in that brand’ series is good old DOVE.  (You can see previous entry for OLAY here).

Ingredients most commonly seen on labels of Dove products:


Dove is a brand owned by Unilever, the world’s third largest consumer goods company.  They can afford some serious advertising on a national and multinational scale.  And you’d have to have been living under a rock to miss all the ‘fabulous’ ‘real-looking’ women of all shapes and ages.  Blissfully using Dove, of course…

And while I normally applaud any effort to free the women of this world from the onslaught of unrealistic beauty expectations, in case of Dove it’s just another manipulative marketing ploy.

I simply cannot buy that these ingredients on my skin can contribute to anything other than REAL health risk.

Here is a bigger view of the ingredients word cloud (click to see full image).

No, thank you.

I’ll stick with my organics…


February 28, 2012   1 Comment

What’s In That Brand? – OLAY

You think you really know your makeup/skin care brand?

Think again.  After some digging in EWG Skin Deep Cosmetics Database and playing with wonderful wordle clouds, I am more sure than ever that mainstream cosmetics should not come anywhere near a human’s skin.

I’ll share some of my findings over the next little while in a series of posts aptly titled ‘What’s in that brand?’ …

And the first star of the series is:

(drum roll please…)


The brand that promises you those age-defying miracles!  Just how do they go about delivering them?

ingredients in products by OLAY

It is amazing how far the skin care companies are willing to stretch the truth about their products.  Somewhere behind the far fetched marketing messages, the beautiful professionally retouched models and the fancy product packaging is the truth of what is actually inside.

And that truth can be really ugly.

Do yourself a favour.  Read the the labels before you put anything on your face.  Consult the list of ingredients to avoid if you are not sure what you need.

But honestly, if it reads like a chemical experiment, it’s probably not all that good for you.

No matter what the pretty model says.



If you want to see ingredients in better quality, click on the image below for bigger resolution :

Ingredients in Olay Products

Source data/methodology:

I pulled all the products listed for OLAY on the EWG Skin Deep Cosmetics Database .  I then checked what ingredients are listed for each product.  Then using the free tool on I made a word cloud to see which ingredients come up most often.  The larger the word, the more products include that ingredient.

Then I had fun with photoshop to make it all presentable.

February 25, 2012   1 Comment