Kate Hudson to Launch Eco-Friendly Natural Hair Care Products.
Sometimes I find celebrities annoying. Especially when they launch their beauty products, which generally have no real value, or beauty for that matter, and only serve as “let’s milk my brand while it lasts” concepts.
But sometimes I can’t help but admit that some do try to set a good example. Or at least do something the right way.
Which is why I applaud Kate Hudson for landing her celebrity status to developing an eco-friendly and cruelty free hair care line (which she also hopes to later expand into skin care and makeup as well).
Kate and David Babaii (her celebrity stylist) have been working on the line for the past two years. They have been testing various ingredients such as volcanic ash, blue algae and white ginger.
The products are said to be paraben-free and “packaged in containers made from 10-percent recycled plastic.”
The company will also be donating 10% of profits to Wild Aid, an animal conservation group.
It is obviously too early to evaluate the real “naturalness” and effectiveness of the product. Is it another example of “greenwashing”? Or a genuine attempt to tread the good side? I do though think that the “paraben-free” stand is commendable, and is a good start.
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